The information highway is responsible for a vast majority of communications and sales throughout the world. In the United States, online sales are estimated to account for roughly 60% of all retail sales and will equate to approximately $370 billion. These figures do not include web-influenced sales such as research, browsing, and mapping retail products and stores.

This figure also does not include retail sales of items not purchases or rarely purchased on line such as gasoline or restaurant meals. Retail manufacturers will be more successful in online shopping with products that do not have a need to be touched or seen first hand.

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