Corporate branding can be a lethal weapon in the business world. Correctly used, the marketing benefits have the ability to skyrocket sales.
Branding is the technique of using ones company name as a product brand name. Disney and Apple are examples of corporations that use the company name in many of their products. However, consumers must not mistakenly assume branding is restricted to products or names. Branding may also be prevalent in such elements as logos, customer service, packaging design, online marketing, employee conduct, and a number of other components that the general public may be exposed to.