According to Hannu Alalauri, SVP at The Global Pack Summit, the packaging industry is seeing the following 5 major trends:

1. Increasing importance of brand building and “shelf standout”
2. Increasing competitive intensity in the value chain drives cost focus
3. Sustainability and environmental friendliness is growing in importance
4. Intelligent packaging will grow stronger in the future
5. E-tailing volumes will continue to increase

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