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I am drawn to aesthetic packaging.
I appreciate when packaging is multi-functional, good for the environment, well made, and economically priced. I like a unique style that brings classic fun, and eclectic appeal, that effortlessly blends with my neat and organized lifestyle. I am a product person and packaging is half the selling point for me.
If I don’t like the way it looks on the shelf, I probably might not like the way it works in my home. Consumers want to know they are not only getting a great product, they want it to look great too!