Virtual shopping has exploded the retail marketing business over the last two decades. In 1994 very few people had internet access compared to roughly 84% of households with internet access today. Smartphones have increased online sales between 2010 and 2014 from 24% to 58%. Today, over three-quarters of adults have made some sort of online purchase whereas only half had done so in 2008. Consumers have discovered that with online convenience they can pay bills, research places to eat or visit, and shop.

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