Many people would agree that sight is the most powerful of the five senses.
I remember growing up and seeing images of an illusion where if you looked hard enough in a particular photo you would see either a beautiful young maiden, or an ugly hag, depending on how you viewed the photo and what your eyes focused on. I distinctly remember always seeing the beautiful young girl first. As shallow as it may sound, I am simply attracted to things that are pretty. When something smells good, or tastes good… it’s good. However, when something looks good, it is amazing. The visual effect of the item encourages the other senses to instinctively appreciate what you are viewing more and more.