To diversify, or not to diversify. A company’s brand may hinge on many things, including products and diversity within those products. Ever go to a restaurant and see the menu and become so overwhelmed with the choices? Or walk into a Disney store and have no idea where to start to find that special gift for someone? Or perhaps just the opposite…where you have a requirement and most companies fall short in providing a product that fits that need?
Oftentimes people may settle for something that is less effective, and might not always be exactly what they need. The ability to customize products, particularly paper packaging products, is non-existent in many companies and leaves businesses searching day in and day out. Consumers yearn to avoid the misadventures in making bad choices that are a waste of time and money.