Primary and secondary packaging are not usually a company’s first thought when launching a new product or re-branding an existing one.
More often than not, businesses focus entirely on their product alone, forgetting about packaging and shipping until the time comes to package and ship. Little thought, if any, is often dedicated to the design of a retail canister. The paper packaging and shipping industry is where design, strategy, and innovation are the keys to successfully marketing a product, business, or person.
The goal: meet the needs of each customer by manufacturing a beautiful paper canister that protects, promotes, and does not break the bank. Read more…